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17 /
Mar 14

GoDaddy Web Site Builder and Search Engine Optimization? Don’t Even Bother!

Since the name indicates, this web site post defines our experience with GoDaddy Website Builder (no matter its version – “Personal”, “Business” or “Business Plus”) although we had been attempting to enhance the onsite Search Engine Optimization of a customer. Its function is certainly not to harm GoDaddy’s reputation but alternatively to greatly help small enterprises understand that GoDaddy’s site Builder just isn’t this content administration system (CMS) this is certainly suitable for attaining the salient online existence this is certainly therefore vital for small enterprises’ survival in this extremely competitive age.

As always, during our analysis that is preliminary of client’s situation, we made a listing of problems that required action. To call a few, the robots.txt file had not been configured precisely, there have been two versions associated with website and something would have to be 301-redirected to another, there is no implemented to markup our client’s company data, reviews and services and products, no map pointing to your Bing+ neighborhood listing had been embedded, website builder expert, inc etc.

We knew that the web site ended up being hosted on GoDaddy’s internet site Builder, which we’d no experience with, so our concept would be to make an effort to perform the optimizations about it of course unsuccessful – move the internet site to WordPress and hosting that is regular.

Everything we learned is the fact that while being the way that is cheapest to host an internet site on GoDaddy (rendering it a very cheap choice altogether), the web site Builder didn’t permit you to perform just about any action that an everyday web web hosting allows one to. GoDaddy promote their device whilst the option that is best with their non-technical consumers – an extremely easy tool with 100per cent hassle-free setup and upkeep to deliver your enterprise with a comfy fundamental web site.

This really is real (the “comfortable fundamental website” component may be argued), nonetheless it is actually just what a WordPress website hosted with regular web web hosting services provides you with, too, except WordPress is nowhere near as restricting. Listed here is my advice to all or any business that is small – don’t get intimidated by exactly exactly how “technically demanding” it really is to create a WordPress website and “undersell” your web presence to a web page Builder internet site. Even in the long run if it is a tiny bit more complex to setup and maintain a WordPress site, even if you have to pay someone a few hundred dollars to do so (which is a completely reasonable price for the task), it is worth it. GoDaddy’s Website Builder is too restricting SEO-, design and development-wise also for the many modest consumers.

The essential shocking component about GoDaddy site Builder is you don’t already have usage of the FTP as well as the database. You can easily imagine the restricted abilities that derive from this type of limitation. For instance, and even though there was a robots.txt file this is certainly filled in with GoDaddy’s standard settings (the pictures folder is disallowed by default – how cool is that!), they truly are unchangeable because the robots.txt is inaccessible. We also contacted GoDaddy’s help center and asked them to fix the Robots.txt rules they replied that this is not something they support for us but unfortunately. The consumer rep stated straight that the goal of GoDaddy site Builder would be to assist basic users develop a fundamental internet site – something such as a company card. So anything “too advanced level” could be impractical to implement – exact exact same applies to our suggestions to 301 redirect one of many true house pages to another (the .htaccess file is inaccessible because we don’t gain access to the FTP), custom HTML code can’t be inserted, etc. So essentially the concern that arises is “what can one actually do with GoDaddy Website Builder to make usage of at the least some basic SEO?”. Well, you can easily nevertheless:

  • Write quality content that is high
  • optimize your titles on pages
  • optimize the going tags
  • edit the meta information (they don’t have any value SEO-wise but may increase click-through-rates)
  • choose which pages become within the XML sitemap
  • do minor HTML alterations in respect to text positioning, fonts and colors (please, remember that if you take to to implement markup that might be impossible because each time you insert the code, the “itemscope” characteristic just gets stripped down, making the code invalid – one other characteristics remain intact though)

Our Suggestion

Everything we proposed to the customer would be to migrate their GoDaddy Website Builder built site to WordPress so we are able to implement all our Search Engine Optimization recommendations. The primary concern he’d had been that keeping their internet site will end up very difficult for him because he would need to learn to handle WordPress. We made a decision to provide him a consultation that is free get their method around WordPress which will be by no means so much more tough to manage than GoDaddy Website Builder.

We suggest you buy hosting from a well-reputed company and use WordPress as a CMS if you are a small business owner and are looking for an easy way to create and maintain a website. Like that you certainly will fully be able to use Search Engine Optimization recommendations with no restrictions.

Do you have got any experience with GoDaddy Website Builder? Please, comment below!